Whether it’s internet adds, offline ads, or business cards you need compelling ad copy to draw in prospective customers. A logo, catch phrase, and your photo aren’t enough to draw most people into your marketing web of profits. All customers are thinking one thing. What’s in it for me? They could care less about your business because all they care about is themselves so you need to play upon that selfishness. You need a powerful statement to magnetize your product or service along with hitting emotions in them so they’re exited about buying from you. There needs to be a call to action culled from a belief they really need your product, or service to fulfill an aspect of their life in some way.
1.) If you have a habit of creating long blog posts then consider breaking them up into a series of smaller posts. This will not only make better use of your time by creating content for the days, and weeks ahead but also prevent the average impatient reader from leaving your site prematurely.
2.) Use dashes to visually break up your content, and make it seem shorter for an audience that likes to devour each piece of content quickly in a fast food manner. Again if it seems too long the average easily distracted reader will leave before getting your entire message.
3.) Copy, and paste your content into a word editor. Then change the font type, and size. This will trick your brain into thinking that it’s something new so you can more easily catch any errors before publishing.